Apple has rejected the unionization efforts of its UK-based Apple Southampton location, prompting the staff to push for statutory trade union recognition without Apple’s approval.
Southampton staff has called out Apple over disciplinary processes, pay, shift patterns, and the treatment of disabled, neurodivergent, and chronically ill staff. They have also expressed fears about job security, notably for those who work at Apple’s Genius Bar.
Deirdre O’Brien, head of retail, has claimed before that Apple has a relationship with its retail staff “based on an open and collaborative and direct engagement.” She worried “about what it would mean to put another organization in the middle of our relationship.”
