Rumors suggest Google is looking to offer premium generative AI features just as Apple is allegedly planning an AI App Store for iOS 18.
Speculation and rumors about tech giants come in waves, but if you pay close enough attention, patterns and intent can break through the noise. Google has struggled to find new ways to monetize its business as AI tools don’t rely on ads, and it may have found a solution with Apple.
However, the monetization path isn’t clear. Google wants its primary search tool to remain free and ad-supported, so it doesn’t plan to launch an ad-free search. So, charging for individual tools or including premium features for subscribers could be an option.
