Apple has released a new ad spot on Instagram, using Lionel Messi and other footballers to promote the Major League Soccer Season Pass on Apple TV.
The spot itself consists of a quick-cut montage of shots, starting with two soccer fans opening the Apple TV app on an iPad in a car. What follows is a fever dream-like sequence featuring goats, giant goalie gloves, and unusual camera shots, along with appearances of Messi, Cucho Hernandez, Roman Burki, Hany Mukthar, and Benjamin Cremaschi.
The video ends with the two fans in the car, now parked in the middle of a soccer pitch, and the tagline “You’ve Never Seen MLS Like this.”
The MLS 2024 Season starts on Wednesday, February 21, with current Leagues Cup champions Inter Miami CF hosting Real Salt Lake.
The Season Pass also includes in-depth coverage and analysis, as well as exclusive content. For 2024, this also includes a first-of-its-kind whip-around show for Spanish-speaking fans.
