The Prius and Prius Prime take home the car award, which marks only the second time that Toyota has won a NACTOY award. The previous time was in 2004 with the second-generation Toyota Prius. It also represents the only hybrid to win this year, and it beat out the Honda Accord and the Hyundai Ioniq 6.
2024 North American Truck of the Year: Ford Super Duty
The only purely internal-combustion winner this year is the Ford Super Duty. It beat the Chevy Colorado and the Silverado EV for the commendation. It brings Ford’s overall NACTOY total to 16, keeping it as the most awarded brand in the award’s history, as well as continuing a four-year winning streak in the truck category.
